Evaluation question 5.

How did you attract/address your audience?



When making my magazine the audience was always a key element which helped me make my decision, for example I would always think what would appeal to me if I was going to buy a music magazine and this would help me make my decision. On my front cover which is pictured below, I added various elements to attract my audience such as cover lines which are bold and are of famous bands & artists so it catches peoples eye. I used a strapline which I put in red to contrast the white background and white writing so it stands out and so people see 'The UKs biggest music magazine' which makes them want to find out what makes it the 'biggest music magazine'. I added two images on the front cover with the aim to make people curious as to what the articles are about with each image having a quote from the articles. Finally I used three main colours, red, white and black, in order to create fluidity throughout the cover and so it looked smart and professional

On my contents I used similar techniques in order to attract my audience, such as using the red box with my title in it which was in white so they contrast and would stand out. I used 4 images on the contents to make people intrigued about the different articles with the page numbers and a short line underneath saying something about the image/article. Unlike my front cover I added a QR code, which I added to attract my audience because it gives them the opportunity to interact further with 'RECORD'. I also included a competition to win 'Parklife' festival tickets which I aimed to help attract my audience who enjoyed music. Finally I listed all pages in my magazine under categories: 'Features', 'Artist Special' and 'Every month', I done this to make it easier to find what they want therefore making it more attractive to the consumer. 


On my double page spread I wrote an article in the style of in an interview so questions that my audience would wish to be asked could be answered therefore letting them get to know the artist better. By doing this it would attract my audience because it would make them intrigued therefore they would want to read it. To keep the fluidity throughout my whole magazine I carried on using the colour scheme which was shown on the front cover where my artist also featured in the main image. I added a quote from the article so the audience would have an understanding on what the article was on and included up to seven images.